Archive for April, 2014

TV Marketing: Fake Food in Commercials

Tuesday, April 29th, 2014

Fake SaladFake Cola & Calpis

Have you always wondered why that burger in the TV commercials looks so tasty? Well, wonder no more. Those kinds of tasty and appetizing food are actually not food. They are nothing but just imitations of the food they represent. While real food can crumple in at the touch of your fork or forky fingers for that matter, the fakes can’t. If at all they just sink in and float up right back as soon as you relieve the pressure. Another characteristic is that they don’t perish that is why some vegetables from grocery store pictured on TV never wither even if the sun is blazing hot.

Faux plastic food or artificial foods as they are rightly referred to are models resembling food made from various types of malleable materials such as resins, wax, plastics and others. As common with fake things they come with a basketful of names. Thus, this fake item can also bear names such as simulated, replica, pretender, wax, sampuru, faux, imitation or false foods. These materials aka fakes are the mainstay of TV displays and commercials. They are used to decorate furniture and homesteads on sale that you see in furniture stores and other related stores catering to home interior goods.

The main reason why TV and film companies place their money behind the fake replicas is because they can cut their costs drastically when compared to employing the fragile and short-lived real thing. Which would you choose for your set? Real or fake? And why? Please let me know your thoughts in the comments section below. And if you have any fake food favorites that have been used on TV previously, please be sure to mention this when you comment.

Breaking Down the 2014 UEFA Champions League Semi-Final Pairings

Monday, April 21st, 2014

The 2014 UEFA Champions League is the 59th season of UEFA’s European premier league. The final will be held on the 24th of May 2014 at Estádio da Luz in Lisbon, Portugal. The winners of the final are scheduled to play the winners of UEFA Europa League and enter 2014 FIFA World Cup as the UEFA representative.

The semi-finals of the Champions League are on going. One of the pairs will see Chelsea facing Atletico Madrid while the other pits Real Madrid against Bayern Munich, the champions of last season’s epic tournament. There is a possibility that the 2012 final between Bayern Munich and Chelsea FC will be repeated. Both clubs have had their managers replaced and surprisingly both have a history in the Spain’s La Liga – Chelsea’s Jose Mourinho and Pep Guardiola for Bayern Munich. Interestingly Mourinho will be pitched against his former team.

The schedule will be as follows:

UEFA Champions League Draws

It is important to understand the League before knowing the current state. The league has three qualifying rounds: play-off, group stage, and four knock out rounds.

The tournament kicks off in the fall of the previous year and lasts until the end of May every year. As I mentioned earlier, Bayern Munich has won the last two Champions League tournaments and is looking to “3-peat” but before the team can focus on the finals, it has to prepare for a battle against a formidable opponent in Real Madrid and their superstar Cristiano Ronaldo.

Stay tuned over the next week as it is looking to be an exciting time for soccer fans spanning the world over. Who do you think will come out on top and carry their team to the finals? Let me know your thoughts in the comments section below!

And if you want to experience the semi-finals like none other, why not try registering an account at bet365? Depositing at bet365 is as simple as can be via your credit card or bank. For more details covering not only bet365 but other well-known sportsbooks, take a look at as well. Once set up, you are ready to wager on your favorite teams and players as they challenge for a chance at the UEFA Champions League trophy.